Lately, I have been doing resume reviews for young people. Most of them have pretty good resumes, but I've had to help them on putting them in order and getting them to show off what they can really do. I was surprised at how many of them did not have career web sites or blogs to be the home of their professional work.
With the explosion of the Internet and myriad tools to self publish, there is no reason why everyone -- especially those seeking a job -- can't have a professional web presence. And it doesn't have to cost money. Some people will pay for a professional web site, while most will just use free platforms like Blogger or WordPress to create a blog.
The professional web site/blog serves as your calling card. You can connect it to your Facebook, Twitter and LinkedIn accounts. It's especially important to use it for LinkedIn, as more employers look to that site for hiring. A trend I'm seeing is companies using LinkedIn exclusively to hire new employees.
There is no one way to create a career site, but the Personal Branding Blog offers four tips to follow when you decide to start one. And don't forget to include direct links to your best work.